👻 $0 to $100M Selling on Snapchat

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Ecommerce In Focus 📦

📰 News:

• Trump’s tariffs could derail online shopping in the U.S.

• Pet Care E-commerce Global Market Report 2025

• EU to Make E-Commerce Platforms Liable for Unsafe Goods

• Trends Shaping the E-Commerce Apparel Market, 2025-2030

• Amazon introduces Easy Ship in Europe

• Trump’s Tariffs to Eliminate ‘De Minimis Exemption’ on Small Packages

• Which omnichannel and fulfillment options young shoppers choose?

🔗 Resources:

• Amazon KDP Full Course 2025 3 Hours+ (Step By Step)

• Dropship Supplier Directory - Millions of Products - Ecommic.com

• Australian Dropshipping Store Marketplace - For Sale

• The FULL TikTok Ads Course (Learn TikTok Ads)

• Dropshipping Podcast, Level Up - HERE

💡 Pro Tips:

• The Definitive Guide to Quiz Funnels for E-commerce

• How to increase eBay sales in 2025: 15 Tips for success

• 16 Ecommerce Books You Should Read in 2025

• How to Use Google News for Dropshipping in (5 Tips)

Connect with 1000’s of online entrepreneurs: Join Skool.com

Snapchat Success

$0 to $100M Selling on TikTok & Snapchat: Hudson Leogrande Journey Building Two Multi-Million Dollar Brands

When Hudson Leogrande started his first e-commerce brand, he had no clue what he was doing. He jumped in headfirst, spending money he didn’t have, buying inventory before even knowing how to set up a website. The first 30 days? A complete disaster. No sales, no traffic—just trial, error, and frustration.

But that was just the beginning. Fast forward a few years, and Hudson scaled Purely White Deluxe, a teeth-whitening brand, from zero to over $10 million in sales. Not stopping there, he bootstrapped Comfrt, a premium loungewear brand, turning it into a $100 million powerhouse in under two years.

His story is one of relentless persistence, smart marketing, and strategic influencer partnerships. Let’s dive into the lessons that helped him crack the code on e-commerce success.

The Numbers

📅 First E-Commerce Brand Launched: 2018
💰 Total Investment in Comfort: $50,000 (Bootstrapped)
📈 Purely White Revenue: $10M+ per year
🚀 Comfort Revenue: $100M+ in under 2 years
📱 Top Marketing Channels: Snapchat, TikTok, Influencer Partnerships

Step 1: Learning the Hard Way

Hudson’s journey did not start smoothly. His first brand, Purely White Deluxe, was launched out of his mom’s basement, where he and his brothers would manually pack and ship teeth-whitening charcoal powder. They had zero experience in private labeling, no customers, and a terrible website.

For the first two years, sales trickled in. He relied on Instagram influencers, hoping their posts would bring in traffic. Some did—but most didn’t. It was a grind, and for years, he barely made progress. The turning point? Discovering Snapchat influencers.

Step 2: Unlocking the Power of Snapchat Marketing

When Hudson realized Snapchat influencers were an untapped goldmine, everything changed. Unlike Instagram or Facebook, Snapchat creators weren’t yet monetized, meaning they were open to brand deals.

Hudson reached out to hundreds of influencers, paying them to post about Purely White Deluxe. The response was overwhelming:

🔥 1,200 influencers posting weekly
🔥 Massive brand awareness & word-of-mouth growth
🔥 Sales skyrocketed from almost nothing to $10M+ per year

Without using traditional paid ads, Hudson scaled purely on organic influencer marketing. The strategy worked so well, he replicated it for Comfort.

Step 3: Bootstrapping Comfort to $100M+

After Purely White Deluxe’s success, Hudson wanted to create something bigger than just a product. He founded Comfort, a premium loungewear brand with a unique twist—slightly weighted hoodies designed to make people feel calm and comfortable.

The key difference? Comfort built a brand-driven community from day one.

• Hyper-engaged influencers: Hudson used the same Snapchat strategy but with TikTok creators this time.

• Emotional connection: Customers weren’t just buying a hoodie; they were buying into a movement of comfort, self-care, and mental health awareness.

• Smart pricing adjustments: After an underwhelming launch, Hudson lowered the price point and saw sales explode.

The results? Sold out within the first week, generating $150K+ in sales in just seven days. Two years later, Comfort is on track to generate over $100 million this year.

Step 4: Mastering Creator Partnerships

Unlike most brands that pay influencers flat fees, Hudson pays creators on commission. Why? Because when influencers have skin in the game, they work harder. Some Comfort influencers make $10,000+ per week, simply by posting TikTok videos.

🔑 Hudson’s Influencer Strategy: ✅ Find small, relatable creators (not celebrities)
✅ Focus on authenticity, not high production value
✅ Use long-form, engaging videos (TikTok loves storytelling)
✅ Pay creators based on sales, not upfront

This approach has helped Comfort become the #1 Fashion & Apparel brand on TikTok Shop in the U.S.

The Takeaway: Relentless Execution Wins

Hudson Leogrande’s journey proves that you don’t need fancy ads or massive funding to build a wildly successful e-commerce brand.

✅ Pivot when things don’t work – When paid ads failed, he found success with influencers.
✅ Build a community, not just a brand – People love Comfort because they relate to its mission.
✅ Test, test, test – Hudson is always testing new marketing channels, influencers, and price points.
✅ Never quit – Most people give up before they hit success. Hudson stuck it out for three years before finding real traction.

If you’re an aspiring e-commerce entrepreneur, take Hudson’s advice: Find 10 great creators, test different content styles, and stay relentless.

The next million-dollar brand could be yours. 🚀

Want to dive deeper into Hudson’s story? Check out on the Foundr YouTube channel here

Recommended Resources

🌐 Free Dropship Community: Join Now

🎙️ Ecommerce Podcast - Dropshipp - Listen Here

💻 Build Your Ecom Store - Shopify: Start Free

🚚 Dropship Suppliers - Spocket: Discover More

🤖 Ai Advertising Tools - Ad Creative - Begin Now

✉️ Ecom Email Provider - GetResponse: Learn More

💰 Sales Funnels - ClickFunnels: Explore Here

Product Descriptions

High Level Copywriting That Can Skyrocket Sales

In the bustling world of e-commerce, standing out from the crowd is more challenging than ever. With millions of products available at the click of a button, how do you make sure your product catches the eye of potential customers? The answer lies not just in stunning visuals but in crafting compelling product descriptions that captivate, inform, and persuade. Here are five essential tips to help you write product descriptions that don't just describe but sell like crazy.

1. Address Your Customer's Needs and Desires

Understanding your customer is the cornerstone of effective marketing. Before you write a single word, take the time to define your ideal customer avatar. Who are they? What are their pain points, desires, and motivations? Tailor your language to speak directly to them, using a tone and style that resonates.

Example: Instead of saying, "This water bottle is insulated," try, "Stay hydrated all day with a water bottle that keeps your drinks cold for 24 hours—perfect for your active lifestyle."

By addressing the customer's needs and desires, you make your product relevant and necessary in their eyes.

2. Focus on Benefits Over Features

While features describe the product, benefits explain why those features matter to the customer. Highlighting benefits helps customers see how the product will improve their lives, solve a problem, or fulfill a desire.

Example: If you're selling a laptop with a high-resolution display, don't just list "4K Retina display." Instead, say, "Experience stunning visuals and razor-sharp clarity whether you're working, streaming your favorite shows, or editing photos."

This approach connects the product's features to tangible benefits, making it more enticing.

3. Captivate with a Killer Hook

Your opening line is crucial—it needs to grab attention and make the reader want to learn more. A compelling hook speaks directly to the customer's emotions or piques their curiosity.

Example: "Tired of your phone dying at the worst possible moment? Say goodbye to low battery anxiety with our ultra-fast charging power bank."

A strong hook immediately addresses a common frustration and offers a solution, encouraging the reader to continue.

4. Keep It Clear and Concise

In the age of information overload, less is more. Customers often skim product descriptions, so make your copy easy to read and digest. Use short sentences, bullet points, and subheadings to break up text.

Tips:

• Use bullet points to highlight key features and benefits.

• Avoid jargon that might confuse the reader.

• Focus on readability, ensuring your text is accessible on both desktop and mobile devices.

By decluttering your copy, you make it more likely that customers will absorb the important details that lead to a purchase.

5. Incorporate Relevant Keywords

While your primary goal is to persuade human readers, incorporating relevant keywords can improve your product's visibility in search engines. This doesn't mean stuffing your description with keywords but thoughtfully including terms that customers might use when searching for your product.

Example: If you're selling organic green tea, you might include keywords like "organic green tea leaves," "antioxidant-rich beverage," or "natural energy booster."

Balancing SEO with engaging copy ensures that more potential customers find your product while still enjoying a compelling read.

Putting It All Together

Let's see how these tips come together in a sample product description:

"Discover the joy of effortless cooking with our premium non-stick skillet—the perfect companion for home chefs who love delicious meals without the hassle. Crafted with a triple-layer coating, this skillet ensures even heat distribution for perfectly cooked dishes every time. Say goodbye to stubborn food residue and hello to quick, easy cleanup, so you can spend more time enjoying your culinary creations. Lightweight and ergonomically designed, it's ideal for everything from morning eggs to gourmet dinners. Elevate your kitchen experience today!"

This description:

• Addresses the customer's desire for easy, enjoyable cooking.

• Highlights benefits, such as even heat distribution and easy cleanup.

• Uses a captivating hook by inviting the customer to "discover the joy of effortless cooking."

• Keeps the copy concise and readable.

• Includes relevant keywords like "non-stick skillet" and "premium."

Final Thoughts

Writing product descriptions that sell involves more than just listing features—it's about connecting with your customers on a personal level, highlighting how your product meets their needs, and making the buying decision an easy one. By implementing these five tips, you'll be well on your way to boosting your conversions and standing out in the crowded e-commerce marketplace.

Remember, every word counts. Make them resonate, check out Alex Cattoni’s video for even more insights

That's it for this week, hope you got some value out of it.

Cheers,