🤫 $100M Facebook Ads Secret

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Ecommerce In Focus 📦

📰 News:

• Black Friday 2024: Legal checklist and tips for dropshipping success

• How AI is transforming B2B ecommerce

• Alibaba Forms New E-Commerce Business Group to Create Synergies for Growth

• TikTok Shop: over 200,000 sellers in the UK

• Salesforce predicts Cyber Week trends, highlights November eCommerce sales rise.

• China's e-commerce boom drives consumption growth

• Amazon opts for no fulfillment fee increases in 2025

🔗 Resources:

• 40+ Private-Label Products To Sell in 2025

• Gusten Sun’s free dropshipping sales funnel course

• Best EU & US Dropshipping Supplier - Millions of trending products

• 440 Print On Demand ideas in 2024

• Join the Dropshipp.com community FREE

💡 Pro Tips:

• How To Sell Out Your Products Like A Pro On Facebook Marketplace

• Make VIRAL Image Ads For Facebook Only Using Canva

• How to Find a Reliable Dropshipping Agent in China

• The BEST AI Shopify Store Builders For Your Dropshipping Store

How to test dropshipping products quality (practical guide)

Scaling Ads

Secrets to Scaling: Ben Heath’s Secret Built $100M Brands

In the highly competitive world of e-commerce, Ben Heath has carved a niche for himself as a master of Facebook advertising. Over the past five years, his agency has managed campaigns for over 1,000 e-commerce businesses, spending tens of millions of dollars to generate hundreds of millions in revenue. Ben’s story is a testament to the power of strategic thinking, data-driven decisions, and a relentless focus on long-term growth.

Today, we’re exploring the strategies and insights that have made Ben Heath a trusted name in e-commerce advertising. From challenging traditional notions of customer acquisition costs to pioneering innovative approaches to ad creative, Ben has redefined how brands can scale effectively on Facebook and Instagram.

The Numbers:

📅 Years in Operation: 5+
💰 Ad Spend Managed: Tens of millions
📈 Revenue Generated: Hundreds of millions
🔥 Profit-Boosting Strategies: High-impact creative and reactivation
🌍 Client Count: Over 1,000 e-commerce brands

How He Did It: Ben’s Four-Step Blueprint

1. Rethinking Customer Acquisition Costs
   Ben’s first breakthrough was challenging the conventional wisdom around customer acquisition. Many e-commerce owners aim for unrealistically low costs per purchase, but Ben reframed this mindset. He encouraged his clients to focus on the bigger picture: the lifetime value (LTV) of a customer. Rather than limiting ad spend to generate a high immediate return, Ben advocated for a more aggressive approach. By being willing to break even—or even take a small loss—on the first purchase, brands could acquire more customers and profit from repeat sales.
   Tip: Think long-term. Prioritize LTV over short-term gains to outpace competitors and build a sustainable business.

2. Maximizing AOV and LTV
   Ben emphasized the importance of Average Order Value (AOV) and Lifetime Value (LTV) as the cornerstones of successful e-commerce strategies. By increasing AOV—through upsells, bundles, or premium pricing—brands can afford to invest more in customer acquisition. Similarly, boosting LTV by encouraging repeat purchases or adopting subscription models can transform a break-even strategy into a highly profitable one. For example, a business with an $80 AOV could increase it to $120 with strategic upselling. This shift allows the brand to spend more on ads while remaining competitive.
   Tip: Focus on boosting AOV and LTV to gain a competitive edge in customer acquisition.

3. Creating High-Impact Ad Creative
   Ben knows that ad creative is often the deciding factor in campaign success. He encouraged brands to invest at least 10% of their ad budgets into high-quality visuals and videos. By producing engaging, relevant, and trend-aligned content, businesses can significantly improve their return on ad spend (ROAS). He also leveraged influencer marketing to amplify results. By collaborating with influencers to create authentic content, brands could tap into trusted networks while saving on production costs. These influencer-created ads often outperformed traditional creative, delivering better results for longer periods.
   Tip: Invest in compelling ad creative and consider influencer collaborations for high-impact, authentic campaigns.

4. Leveraging Organic and Paid Reach
   Ben built a reputation for helping brands dominate both organic and paid channels. His approach combined the organic reach of user-generated content with the precision targeting of paid ads. By testing a mix of manual sales campaigns and Advantage+ Shopping campaigns, Ben ensured his clients consistently achieved optimal results. He also prioritized seasonal and event-driven advertising, advising businesses to scale back during low-demand periods and double down during peak seasons. This strategy maximized profitability while keeping budgets efficient.
   Tip: Balance organic and paid strategies to build a consistent, scalable ad system.

Key Takeaways from Ben Heath’s Success

• Think Long-Term: Focus on acquiring customers who will bring repeat business rather than chasing low-cost one-time transactions.

• Boost AOV and LTV: Implement upsells, bundles, and subscription models to maximize customer value.

• Prioritize Creative: High-quality ad creative can significantly improve campaign performance, especially when paired with influencer collaborations.

• Embrace Scalability: Be willing to adjust your metrics, such as ROAS, as you scale. Absolute profit matters more than percentages.

• Stay Adaptable: Test new ad features like Advantage+ campaigns and continuously refine your strategy to stay ahead of the curve.

Ben Heath’s journey showcases the importance of strategic thinking, innovation, and adaptability in e-commerce advertising. By challenging norms and focusing on what truly drives growth, he’s helped countless brands achieve remarkable success.

Want to dive deeper into Ben’s proven methods? Check out this video he did for more actionable insights and strategies to elevate your e-commerce game.

Last editions polling results coming soon…

Recommended Resources

🌐 Dropshipp.com Community: Join Now

💻 Ecom Website - Shopify: Start Free

🎓 Dropship Courses - Udemy: Dive In

🌍 Domain Name - Namecheap: Get Yours

🎨 Graphic Design - Looka: Begin Now

🚚 Dropship Suppliers - Spocket: Discover More

✉️ Email Marketing - GetResponse: Learn More

🔍 SEO Tools - SEMrush: Start Here

💰 Sales Funnels - ClickFunnels: Explore Here

💵 Business Broker - Flippa: Find Out More

Community

Alex Hormozi - Build a Brand by Building a Community

Alex Hormozi didn’t just build a brand—he built a movement. His journey from struggling entrepreneur to multi-millionaire wasn’t driven by flashy ads or gimmicks; it was powered by community. By turning his audience into a loyal tribe, Alex created a thriving network that propelled his products, services, and brand to unprecedented success. For eCommerce entrepreneurs, his approach offers valuable lessons on how to leverage community to sell more, build loyalty, and scale faster.

1. Alex’s Secret: It Starts with Connection

Alex understood that building a successful brand isn’t just about selling products—it’s about creating connections. His strategy centered on providing value first, fostering a sense of belonging among his followers. Instead of pitching aggressively, Alex offered tools, frameworks, and insights that resonated deeply with his audience.

In eCommerce, this translates to creating a customer experience that feels personal. Whether it’s engaging customers with helpful content, offering exclusive deals, or building an interactive space, connection builds trust—and trust drives sales.

Key takeaway:

• Engage your audience with value-packed content like how-to guides, product usage tips, and success stories.

• Use social proof and testimonials to deepen trust and credibility.

2. Turning Buyers into a Community

Alex didn’t just stop at selling—he turned his audience into a community of like-minded individuals who were emotionally invested in his brand. This sense of belonging made his followers loyal advocates who were eager to share his message.

For eCommerce businesses, this could mean creating a space where customers feel part of something bigger. This could be a loyalty program, a members-only Facebook group, or even a platform like Skool.com, where Alex has built a thriving interactive community for his followers.

How Skool.com changes the game:

• Skool allows you to create an interactive hub for your customers, combining education, community, and gamification.

• Features like discussion boards, leaderboards, and exclusive content foster engagement and repeat purchases.

Key takeaway:

• Build a sense of exclusivity with members-only content or perks.

• Foster customer-to-customer interactions to deepen loyalty.

3. Education as a Sales Tool

One of Alex’s most effective strategies was teaching his audience how to achieve results using his methods. By educating his community, he created informed buyers who were not only more likely to purchase but also more likely to succeed—and then share their success stories.

For eCommerce, this could mean creating video tutorials, hosting webinars, or providing detailed product guides. Teaching your customers how to use your products effectively turns your brand into a trusted authority and drives repeat purchases.

Key takeaway:

• Educate customers with content that demonstrates the value of your products.

• Share user success stories to inspire others to buy.

4. Scaling Through Shared Success

Alex’s community wasn’t just a customer base—it was a network of success stories. As his audience used his strategies to achieve their goals, they became his most powerful marketing tool. Every success story was proof of his brand’s value, driving more people to join.

eCommerce businesses can replicate this by showcasing customer testimonials, reviews, and case studies. Celebrate your customers’ wins, and they’ll naturally advocate for your brand.

Key takeaway:

• Highlight real customer results in your marketing.

• Encourage satisfied customers to leave reviews or share their stories.

5. Skool.com: The Ultimate Community Platform

For Alex, Skool.com has been instrumental in building his community-driven brand. This platform combines learning and engagement, making it easy to create a thriving community around your eCommerce store.

Why Skool works for eCommerce:

• A centralized platform for hosting product tutorials, exclusive webinars, and customer discussions.

• Gamification features like points and leaderboards keep customers engaged.

• Builds stronger connections between your brand and your customers, encouraging loyalty and repeat purchases.

6. The eCommerce Impact of Community

Building a community doesn’t just make your brand memorable—it drives measurable results.

• Higher sales: Loyal customers are willing to spend more and recommend your products to others.

• Increased retention: A community keeps customers engaged, reducing churn and boosting repeat purchases.

• Stronger brand identity: Customers see your brand as more than just products—they see it as a part of their lives.

Final Thoughts

Alex Hormozi’s success shows that the true power of a brand lies in its community. For eCommerce entrepreneurs, adopting this strategy means focusing not just on selling products but on creating an experience that fosters loyalty, trust, and advocacy. Platforms like Skool.com make it easier than ever to build a vibrant, interactive community that drives sales and scales your business.

If you’re ready to transform your brand into a movement, start by building your community check out Alex’s video here.

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That's it for this week, hope you got some value out of it.

Cheers,