💋Sex Chocolate? Really?

Plus Ecommerce Growth Outpaces General Retail Sales & Perplexity Rolls Out AI-Powered Ecommerce in the US

Author

Grant Parker
November 22, 2024

👋 It’s Thursday, and we’re uncovering a wild success story featuring an unexpected product, exploring how eCommerce growth is outpacing general retail sales, and diving into the launch of Perplexity's AI-powered eCommerce experience in the US.


This issue takes 5 minutes to read. If you only have one, check this:

This issue is brought to you by Spocket — get access to millions of dropshipping products. Best part? You can try it out for free!

Spocket for Dropshippers

Unlock access to thousands of US & EU suppliers and elevate your dropshipping business with Spocket! Whether you’re just starting out or looking to expand, Spocket connects you with high-quality suppliers and products to ensure fast shipping and satisfied customers.

💥 Exclusive Offer: Get a 14-day free trial and explore everything Spocket has to offer!
💡 Find unique products, automate your processes, and build a brand your customers will love.

Join thousands of eCommerce entrepreneurs using Spocket to streamline their sourcing, boost profits, and transform their businesses.

Ready to take your dropshipping game to the next level? Start your free trial today!

Ecommerce In Focus 📦

📰 News:

🔗 Resources:

💡 Pro Tips:

Unconventional

From Sex Chocolate Idea to an $11 Million Brand

In just two years, Oliver Brocato turned a simple yet bold idea into an $11 million business, all centered around a product that no one else was marketing effectively: sex chocolate. Combining the novelty of an unexplored niche with a sleek, luxurious design and natural supplements, Oliver created a product that not only stands out but sparks conversation. This clever combination of functionality and intrigue became the foundation for a viral marketing empire, proving that with the right product and strategy, massive success is possible.

Today, we’re sharing the inspiring journey of Oliver Brocato, a 21-year-old entrepreneur who launched his brand, Tabs Chocolate, from his college apartment and scaled it into a multi-million-dollar eCommerce powerhouse. With no outside investments and a focus on reinvesting every dollar, Oliver exemplifies the power of innovation, resilience, and user-generated content in building a thriving online business.

The Numbers:
📅 First Product Launch: December 2020
💰 First Month Revenue: $280,000
📈 Annual Revenue: Over $11 million in 2023
🔥 Profit Margin: 50%
🎥 Daily Video Output: Hundreds of TikTok videos
🌍 Team: Zero full-time employees

How He Did It: Oliver’s Four-Step Blueprint

1. A Viral Product Idea
The idea for sex chocolate came from a viral TikTok video. Oliver noticed a product with no website or social media presence yet millions of views. Realizing the untapped potential, he decided to create a luxurious chocolate edible infused with natural supplements designed to enhance intimacy. Unlike pills or powders, Tabs Chocolate offers a refined experience that customers can enjoy while sparking curiosity and conversation.

Tip: When choosing a product, consider whether it has emotional appeal or novelty that grabs attention and encourages sharing. Viral success often starts with an unexpected or exciting concept.

2. Creating an Engaging Brand Identity
Oliver spent a year meticulously designing the product and packaging, ensuring every detail exuded quality and sophistication. From the sleek box design to the embossed chocolate bars, every element was crafted to feel premium. The branding emphasized exclusivity and curiosity, encouraging customers to share their experience on social media.

Tip: Invest time in creating a unique brand that resonates emotionally with your audience. A strong first impression builds trust and encourages organic word-of-mouth marketing.

3. Leveraging User-Generated Content
Oliver’s marketing genius lies in his ability to create a “content machine.” By hiring dozens of creators to produce and share videos daily across TikTok, Instagram, and YouTube, he ensured constant exposure to millions of potential customers. This approach allowed him to dominate organic reach, making Tabs Chocolate synonymous with its niche.

Tip: Encourage customers and influencers to share their experiences with your product. Consistent user-generated content can amplify your reach and build credibility.

4. Navigating Supply Chain Challenges
While building his brand, Oliver faced significant logistical hurdles, from inventory shortages to delayed shipments. Early on, his reliance on sea freight caused weeks-long delays, leading to pre-order periods and fluctuating sales. He adapted by reinvesting profits into larger inventory orders to avoid future stockouts and streamline his operations.

Tip: Forecast demand carefully and maintain a balance between affordability and reliability in your supply chain. Investing in proper inventory management early can prevent costly delays.

Key Takeaways from Oliver’s Success:

  • Find the Right Product: Focus on products with untapped potential, combining utility and emotional appeal.

  • Branding Matters: Create a memorable and high-quality brand to stand out in competitive markets.

  • Leverage Organic Reach: Use user-generated content to amplify your reach while keeping costs low.

  • Solve Supply Chain Issues Early: A smooth supply chain is crucial for scaling a successful eCommerce brand.

  • Stay Resilient: Challenges like stockouts or logistical errors are part of the process—learn from them and keep adapting.

Oliver’s story proves that with the right mix of creativity, strategy, and relentless execution, you can turn a single product into a multi-million-dollar brand. Want more insights into how Oliver scaled his business to $11 million? Check out the full breakdown in this Starter Story video

What’s the best eCommerce platform for your business?

Login or Subscribe to participate in polls.

Last editions polling results coming soon…

Recommended Resources

🌐 Dropshipp.com Community: Join Now

💻 Ecom Website - Shopify: Start Free

🎓 Dropship Courses - Udemy: Dive In

🌍 Domain Name - Namecheap: Get Yours

🎨 Graphic Design - Looka: Begin Now

🚚 Dropship Suppliers - Spocket: Discover More

✉️ Email Marketing - GetResponse: Learn More

🔍 SEO Tools - SEMrush: Start Here

💰 Sales Funnels - ClickFunnels: Explore Here

💵 Business Broker - Flippa: Find Out More

Copywriting

Product Descriptions That Skyrocket Sales

In the bustling world of e-commerce, standing out from the crowd is more challenging than ever. With millions of products available at the click of a button, how do you make sure your product catches the eye of potential customers? The answer lies not just in stunning visuals but in crafting compelling product descriptions that captivate, inform, and persuade. Here are five essential tips to help you write product descriptions that don't just describe but sell like crazy.

1. Address Your Customer's Needs and Desires

Understanding your customer is the cornerstone of effective marketing. Before you write a single word, take the time to define your ideal customer avatar. Who are they? What are their pain points, desires, and motivations? Tailor your language to speak directly to them, using a tone and style that resonates.

Example: Instead of saying, "This water bottle is insulated," try, "Stay hydrated all day with a water bottle that keeps your drinks cold for 24 hours—perfect for your active lifestyle."

By addressing the customer's needs and desires, you make your product relevant and necessary in their eyes.

2. Focus on Benefits Over Features

While features describe the product, benefits explain why those features matter to the customer. Highlighting benefits helps customers see how the product will improve their lives, solve a problem, or fulfill a desire.

Example: If you're selling a laptop with a high-resolution display, don't just list "4K Retina display." Instead, say, "Experience stunning visuals and razor-sharp clarity whether you're working, streaming your favorite shows, or editing photos."

This approach connects the product's features to tangible benefits, making it more enticing.

3. Captivate with a Killer Hook

Your opening line is crucial—it needs to grab attention and make the reader want to learn more. A compelling hook speaks directly to the customer's emotions or piques their curiosity.

Example: "Tired of your phone dying at the worst possible moment? Say goodbye to low battery anxiety with our ultra-fast charging power bank."

A strong hook immediately addresses a common frustration and offers a solution, encouraging the reader to continue.

4. Keep It Clear and Concise

In the age of information overload, less is more. Customers often skim product descriptions, so make your copy easy to read and digest. Use short sentences, bullet points, and subheadings to break up text.

Tips:

  • Use bullet points to highlight key features and benefits.

  • Avoid jargon that might confuse the reader.

  • Focus on readability, ensuring your text is accessible on both desktop and mobile devices.

By decluttering your copy, you make it more likely that customers will absorb the important details that lead to a purchase.

5. Incorporate Relevant Keywords

While your primary goal is to persuade human readers, incorporating relevant keywords can improve your product's visibility in search engines. This doesn't mean stuffing your description with keywords but thoughtfully including terms that customers might use when searching for your product.

Example: If you're selling organic green tea, you might include keywords like "organic green tea leaves," "antioxidant-rich beverage," or "natural energy booster."

Balancing SEO with engaging copy ensures that more potential customers find your product while still enjoying a compelling read.

Putting It All Together

Let's see how these tips come together in a sample product description:

"Discover the joy of effortless cooking with our premium non-stick skillet—the perfect companion for home chefs who love delicious meals without the hassle. Crafted with a triple-layer coating, this skillet ensures even heat distribution for perfectly cooked dishes every time. Say goodbye to stubborn food residue and hello to quick, easy cleanup, so you can spend more time enjoying your culinary creations. Lightweight and ergonomically designed, it's ideal for everything from morning eggs to gourmet dinners. Elevate your kitchen experience today!"

This description:

  • Addresses the customer's desire for easy, enjoyable cooking.

  • Highlights benefits, such as even heat distribution and easy cleanup.

  • Uses a captivating hook by inviting the customer to "discover the joy of effortless cooking."

  • Keeps the copy concise and readable.

  • Includes relevant keywords like "non-stick skillet" and "premium."

Final Thoughts

Writing product descriptions that sell involves more than just listing features—it's about connecting with your customers on a personal level, highlighting how your product meets their needs, and making the buying decision an easy one. By implementing these five tips, you'll be well on your way to boosting your conversions and standing out in the crowded e-commerce marketplace.

Remember, every word counts. Make them resonate, check out Alex Cattoni’s video for even more insights

Get the FREE Strategic Ecommerce Business Plan Template valued at $99

How?
🔗 Get your special link!
✉️ Share it with of your friends & have 3 subscribe.
🌟 Get instant access to this awesome resource!

Login or Subscribe to participate.

That's it for this week, hope you got some value out of it.

Cheers,

The Dropshipp.com team

P.S. If you haven’t already feel free to join our free community to connect & network with other like-minded dropshipping entrepreneurs.