🦈 Shark Tank POD Brand

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Ecommerce In Focus 📦

📰 News:

• AI & Web3 are the Future of Shopping – Web3Bay Has a Plan to Win the Boom

• The eCommerce trends that will define 2025 and beyond

• Amazon starts drone delivery pilot in Italy

• Ecom Electronics Industry to Generate Revenues of $810.1 Billion by 2030

• What Are “Shoppable Images” for Ecommerce? 

• Key Metaverse In E-Commerce Market Trends 2024-2033

• How Google’s AI is Revolutionizing Holiday E-Commerce

🔗 Resources:

• YouTube Ads For Dropshipping Tutorial for Beginners (Step-by-Step)

• Five Advanced Strategies for Optimizing Your E-Commerce Ad Campaigns

• 13 Best Directories To Find Wholesale Dropshipping Suppliers

• How To Run A Successful eCommerce Product Giveaway

• How to Get a Virtual Address for Your Shopify Store

💡 Pro Tips:

• TOP 20 Dropshipping Mistakes You Should Avoid [DON‘T DO THIS]

• How To Get More Shopify Sales: Shopify Apps for Doubling Your Profits

• The 24 Best Dropshipping Niches In 2025

• Dropshipping Coffee – Why it’s NOT Worth It!!

Best dropshipping suppliers for the USA

Shark Tank POD Brand

$3 Million POD Brand: The Story Behind “See The Way I See”

What if I told you that with just $500, a little creativity, and a strong belief in the power of positive messages, you could build a business that earns millions? Sounds too good to be true, right? But that’s exactly what the creator of See The Way I See Sophie Nistico did. In less than a year, she took a small Instagram page and turned it into a thriving eCommerce brand generating over $3 million in revenue—all while spreading a message of self-love and mental health.

This is more than just a success story; it’s a masterclass in harnessing the power of Instagram, leveraging print-on-demand services, and connecting with an audience in a meaningful way. And the best part? She did it without a warehouse full of inventory or a massive advertising budget. Whether you’re a seasoned entrepreneur or just dreaming about starting your own business, her story proves that big things can come from small beginnings. Let’s break down exactly how she did it—and how you can take inspiration from her journey to build your own success story.

The Numbers

📅 Business Launch: Late 2022
💰 First-Year Revenue: $3 Million+
📈 Instagram Growth: 188,000 followers, 270 posts
🔥 Revenue in 24 Hours: $260,000
🌟 Featured on: Shark Tank
🚀 Posts Per Day: 2-3 consistently

Step 1: A Relatable Product and a Trending Message

The See The Way I See brand’s core product is affirmation wear—hoodies and t-shirts adorned with positive messages like "You’re allowed to be anxious without a reason." The clothing resonates deeply with an audience increasingly invested in mental health conversations. Unlike flashy luxury brands, See The Way I See offers a meaningful product that feels personal and trendy. The founder tapped into a growing societal focus on mental health, a topic Instagram CEO Adam Mosseri identified as universally relatable and highly shareable.

Why it works:

1. Broad Appeal: Everyone relates to mental health in some way, giving the posts a universal resonance.

2. High Reshares: Mosseri emphasized that reshares are Instagram’s most important engagement metric. Affirmation posts naturally encourage users to share with friends, amplifying their reach.

Step 2: The Instagram Strategy

The key to this brand’s meteoric rise was a carefully curated Instagram page. From day one, the founder posted consistent, visually appealing content with affirmations tied to self-love and mental health. Each post wasn’t just designed to garner likes but to be shared. This organic strategy quickly grew the page’s following and engagement, leading to massive sales.

Tips for Success:

• Content Focus: Simple, shareable affirmations with pastel tones and bubbly fonts.

• Engagement Metrics: Posts focused on “sends per reach,” a critical indicator of virality.

• Consistency: Regular posting built trust and visibility.

Step 3: Leveraging Print-on-Demand

To keep operations lean, the founder partnered with Gelato, a print-on-demand service. This approach eliminated the need for upfront inventory, significantly reducing risk. Here’s how it worked:

1. No Inventory Costs: Products were only created and shipped when a customer placed an order.

2. Wide Product Range: The platform supported t-shirts, hoodies, and more, allowing for creative freedom.

3. Scalable Fulfillment: Gelato’s global network ensured fast delivery, enhancing the customer experience.

Step 4: A Drop Strategy for Product Launches

Instead of a continuous sales model, See The Way I See used the power of scarcity and urgency through product drops. Limited-edition launches with defined dates created a sense of FOMO (fear of missing out), driving up demand.

Key Benefits of the Drop Model:

• Hype Generation: Teasing products ahead of launches built anticipation.

• Exclusive Appeal: Limited quantities made each collection feel special.

Lessons from “See The Way I See”

1. Start Small: With just $500, the founder created a brand that’s now generating millions.

2. Build a Community: Shareable content tied to trending topics like mental health fosters strong audience connections.

3. Leverage Tools: Platforms like Gelato simplify operations and allow you to scale without large investments.

4. Create Urgency: A drop strategy keeps customers engaged and excited.

5. Stay Consistent: Posting daily and engaging with followers builds long-term momentum.

6. Focus on Aesthetics: Use pastel tones and clean design to align with the brand's message and appeal.

The Takeaway

The founder of See The Way I See didn’t just build a business—she created a movement. By combining a universally relatable message with strategic use of Instagram’s organic reach, she turned her passion into a multimillion-dollar brand. For aspiring entrepreneurs, her journey serves as a blueprint for success: start with a meaningful idea, harness the power of social media, and stay consistent. If she can do it with just $500, what’s stopping you?

Watch her full Shark Tank pitch and see how she continues to redefine the eCommerce space.

Last editions polling results coming soon…

Recommended Resources

🌐 Dropshipp.com Community: Join Now

💻 Ecom Website - Shopify: Start Free

🎓 Dropship Courses - Udemy: Dive In

🌍 Domain Name - Namecheap: Get Yours

🎨 Graphic Design - Looka: Begin Now

🚚 Dropship Suppliers - Spocket: Discover More

✉️ Email Marketing - GetResponse: Learn More

🔍 SEO Tools - SEMrush: Start Here

💰 Sales Funnels - ClickFunnels: Explore Here

💵 Business Broker - Flippa: Find Out More

Shopify Apps

Top 5 Shopify Apps You Need for Success in 2025

Running a Shopify store in 2025 means keeping up with fierce competition and ever-evolving customer expectations. Whether you're a seasoned seller or just starting your eCommerce journey, the right tools can be game-changers for your business. In this guide, we’ll highlight the top five Shopify apps that can help you build trust, boost conversions, and maximize profits. These aren’t just any apps—they’re proven to deliver results based on real-world performance. Ready to upgrade your store? Let’s dive in.

1. Loox: The Reviews App You Can’t Skip

Customer reviews aren’t just nice to have—they’re essential for building trust and increasing sales. Loox makes it easy to collect and display reviews, including photos and videos, directly on your product pages.

Why Loox? Nearly 98% of online shoppers rely on reviews to make purchasing decisions. If your store doesn’t showcase reviews, you’re leaving money on the table. Loox integrates seamlessly with Shopify, providing an effortless way to boost credibility.

Results: One store using Loox collected nearly 5,000 reviews, which directly contributed to $231,000 in sales—and likely much more through increased trust and conversions.

Cost: Plans range from $9.99 to $300/month, catering to stores of all sizes.

2. Recomatic: Turn Visitors into Buyers with Upsells

Recomatic takes the guesswork out of upselling and cross-selling by displaying related products that align with customers’ interests.

Why Recomatic? Showing relevant items enhances the shopping experience and increases average order value (AOV) without being pushy.

Results: In one month, Recomatic helped generate $7,600 in sales for a store by offering related products to customers. It’s simple to set up, making it a favorite among busy store owners.

Cost: Starting at $79/month, Recomatic pays for itself many times over with the extra revenue it generates.

3. Lifetimely (LTV & Profit by AMP): Know Your Numbers

Data is king in eCommerce, and Lifetimely provides insights into your store’s profitability, ad performance, and customer lifetime value (LTV).

Why Lifetimely? Understanding LTV is critical for scaling ads effectively. You may lose money on the first purchase but become profitable over time as customers return.

Results: This app helped one store analyze $2.7 million in sales, revealing $500,000 in profit—a crucial metric for reinvestment.

Cost: Free for small stores, with premium plans up to $150/month for larger operations.

4. Hexom: Bulk Product Edit: Save Time, Increase Conversions

Managing hundreds or thousands of products can be a logistical nightmare. Hexom simplifies bulk edits, helping you update descriptions, pricing, and more in seconds.

Why Hexom? It’s perfect for deleting underperforming products, which can dramatically improve conversion rates.

Results: One store saw a 30% boost in conversions after using Hexom to clean up its inventory.

Cost: Free and premium plans starting at $10/month.

5. Klaviyo: Maximize Revenue with Email & SMS

Email and SMS marketing are the most reliable ways to engage customers and drive repeat sales. Klaviyo makes it easy to create automated flows that recover abandoned carts, upsell products, and re-engage dormant customers.

Why Klaviyo? SMS often delivers higher engagement rates than email, and combining the two ensures no customer slips through the cracks.

Results: One store generated over $100,000 in a few months using Klaviyo to manage its email and SMS campaigns.

Cost: Free for small lists; premium options scale as your store grows.

Key Takeaways

🔑 Build Trust with Reviews: Apps like Loox enhance credibility and drive conversions.
📈 Boost Order Value: Use upsell tools like Recomatic to maximize revenue from each customer.
⏱️ Save Time: Bulk editing tools like Hexom streamline operations.
📊 Leverage Data: Lifetim helps you understand customer value and profitability.
📬 Engage Consistently: Klaviyo’s email and SMS marketing are proven revenue drivers.

By integrating these apps into your Shopify store, you’ll position your business for greater success in 2024. These tools aren’t just helpful—they’re essential for staying competitive and profitable in the ever-growing eCommerce landscape. Let your store work smarter, not harder!

Want more tips on integrating these must have apps? Check out this video on Devin Zander’s Youtube channel here

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That's it for this week, hope you got some value out of it.

Cheers,