Turning TikToks into Millions 💸

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Ecommerce In Focus 📦

📰 News:

• Donald Trump Jr. joins ecom company PublicSquare & shares soar 270%

• Why digital B2B buyers are frustrated — and what sellers must do to fix it

• Shopify Stock Falls As Black Friday E-Commerce Volume Jumps 22% To $5 Billion

• Amazon's AI Cloud Strategy Mirrors Its $2 Trillion E-Commerce Playbook

• Cyber Monday Set Daily Ecommerce Record at $13.3 Billion

• Superstores to eCommerce Sales: Walmart Parties Like It's 1999

• New report shows that UK eCommerce firms now prioritise sustainability

🔗 Resources:

• Free Dropshipping Community - Connect with like minded people

• NEW Snapchat Ads for Beginners in 2024 – FREE COURSE

• How to Create Product Photos using AI - for eCommerce Stores

• The Ultimate Guide to Using Google Analytics 4 for Ecommerce

• Top 10 High Ticket Dropshipping Niches 2025

💡 Pro Tips:

• 6 tips for successful ecommerce search campaigns

• 17 Best Payment Gateways for Dropshipping & eCommerce

• Amazon FBA Product Research Tips for Private Labelling

• How To Dropship With A.I. (2025)

Best dropshipping supplier directory 2025

Innovation

Turning TikToks into Millions: Jordan Kilgour’s Story From $0 to $7.5M

Jordan Kilgour’s journey in e-commerce is nothing short of remarkable. Starting from scratch, he scaled his gaming accessories brand, Gamenetics, to an incredible $7.5 million in revenue. His secret? A combination of resilience, innovation, and mastering the art of TikTok marketing.

What sets Jordan’s story apart is how relatable and inspiring it is. Like many entrepreneurs, he faced struggles and setbacks in the early days. But instead of giving up, he transformed those challenges into opportunities, proving that with the right mindset and strategies, anyone can achieve extraordinary success in the world of e-commerce.

The Early Struggles:

In 2015, Jordan and his brothers embarked on their first e-commerce venture with high hopes and little experience. They pooled their resources to sell products on eBay, only to find themselves with no sales and over $1,000 worth of unsold inventory. “We quickly realized we had no idea what we were doing,” Jordan recalls.

While his brothers experimented with repairing and reselling Xbox controllers, Jordan pursued a business education. He delved into branding, marketing, and the fundamentals of e-commerce, laying the groundwork for what would become a thriving business years later.

By 2020, his brothers’ side hustle was doing reasonably well, but competition on platforms like Amazon and Etsy made it difficult to stand out. That’s when Jordan stepped in to help transform their small operation into a scalable, sustainable business.

The Turning Point:

In 2020, Jordan took the reins and led a complete rebrand of their business, Gamenetics. He focused on creating a unique brand identity and an exceptional unboxing experience that would leave a lasting impression on customers. But the real game-changer came when Jordan embraced TikTok as a primary marketing channel.

Initially met with skepticism, Jordan recognized TikTok’s untapped potential for organic reach and engagement. His team committed to producing 4–6 videos daily, each designed to resonate with the platform’s unique culture. The result? Within six weeks, they generated $112,000 in sales, setting the stage for exponential growth. Over the next two years, TikTok helped them drive $7.5 million in revenue, solidifying Gamenetics as a leader in the custom gaming accessories market.

The Numbers:
📅 TikTok Campaign Launch: January 2020
💰 Total Revenue: $7.5 million
📈 Key Platform: TikTok
🎥 Content Output: 4–6 videos daily
🔥 Top Sales Channel: TikTok Ads

How Jordan Did It: A Four-Step Plan

1. Build a Unique Brand Identity:
   Jordan focused on making Gamenetics stand out with distinctive branding, from eye-catching packaging to a memorable unboxing experience. He ensured every customer interaction reflected the brand’s personality and value.

2. Master TikTok Marketing:
   The team created native TikTok content that didn’t feel like ads. By tapping into trends, showcasing behind-the-scenes moments, and engaging authentically, they reached millions of viewers.

3. Leverage Organic Engagement:
   Gamenetics prioritized building a community. Encouraging customers to share their experiences and interacting with comments turned their TikTok presence into a hub of organic engagement and word-of-mouth marketing.

4. Deliver Exceptional Customer Experience:
   Fast shipping and responsive customer service became the backbone of their business, ensuring repeat customers and glowing reviews.

Key Takeaways:

• Authenticity Matters: Native, relatable content performs better than polished ads.

• Engagement Drives Growth: Turning your audience into a community amplifies your reach.

• Branding Is Key: A strong brand identity sets you apart from competitors.

• Focus on Customer Experience: Happy customers are your best marketers.

The Path to $7.5M:

Jordan’s ability to adapt and innovate allowed Gamenetics to weather challenges and seize opportunities. From an initial failure selling on eBay to becoming a multimillion-dollar brand, his journey is a testament to the power of perseverance and strategic thinking.

TikTok played a pivotal role in their success, but it wasn’t just about the platform—it was about understanding their audience, creating content that resonated, and delivering on their brand promise.

Jordan Kilgour’s story proves that success in e-commerce is about more than just selling products—it’s about building a brand, connecting with your audience, and continuously improving. His journey from $0 to $7.5 million shows that with the right strategies, even the most ambitious goals are achievable.

If you want to learn more about how Jordan scaled Gamenetics to $7.5 million? Watch his full story here

Last editions polling results coming soon…

Recommended Resources

🌐 Dropshipp.com Community: Join Now

💻 Ecom Website - Shopify: Start Free

🎓 Dropship Courses - Udemy: Dive In

🌍 Domain Name - Namecheap: Get Yours

🎨 Graphic Design - Looka: Begin Now

🚚 Dropship Suppliers - Spocket: Discover More

✉️ Email Marketing - GetResponse: Learn More

🔍 SEO Tools - SEMrush: Start Here

💰 Sales Funnels - ClickFunnels: Explore Here

💵 Business Broker - Flippa: Find Out More

Conversion Rates

Boost Your Shopify Conversion Rate: A Step-by-Step Guide

If you’re running a Shopify store and wondering how to squeeze more profit out of your current traffic, it’s time to focus on your conversion rate. Increasing your conversion rate means turning more visitors into paying customers, and it doesn’t always require more traffic—it requires better strategy.

In this guide, we’ll break down proven tactics to optimize your store’s conversion rate. These strategies helped one of our Shopify sellers achieve a 7.4% conversion rate—three times the industry average—and turn $20,000 in revenue into $225,000 per month. Let’s dive in.

Step 1: Focus on Your Offer, Not Your Design

It’s tempting to spend hours perfecting your store’s design, but here’s the truth: your conversion rate depends more on the offer than on aesthetics. A fancy logo or color scheme isn’t what convinces customers to buy—it’s the perceived value of your product.

• Split-Test Your Prices: Start with small adjustments. For example, if your product is $29.99, test $34.99 and $24.99 to find what works best.

• Use Tools Like Intelligence A/B Testing: This app splits traffic between two versions of your store, allowing you to test changes like price or headline.

Step 2: Use Strategic Upsells

Adding upsells to your store is one of the easiest ways to increase your Average Order Value (AOV). Here’s how to do it effectively:

1. Pre-Purchase Checkbox Upsell: Offer a low-cost add-on that’s pre-selected on the product page (e.g., a $4.99 warranty or bonus item). Most customers won’t uncheck it, increasing your AOV effortlessly.

2. Pre-Purchase Pop-Up Upsell: Display a pop-up offering a complementary product before checkout. A well-timed $9.99 upsell can have a 50% take rate.

3. Post-Purchase Upsell: After the initial purchase, offer a higher-value product (e.g., a $20 accessory). Many customers are already in a buying mindset and are more likely to say yes.

Step 3: Handle Customer Objections in Reviews

Your product reviews are more than just testimonials—they’re powerful tools for handling objections and building trust.

• Use the Framework “At First I Thought X, But Now Y”:
  Example: “At first, I thought this water bottle would leak, but it’s completely leak-proof!”

• Mine Competitors’ Reviews for Insights: Check Amazon and other marketplaces for one-star reviews of similar products. Use this feedback to address concerns in your own reviews.

Step 4: Optimize Your Pricing Funnel

Instead of relying solely on a single product price, break your pricing into segments across the customer journey:

• Entry-Level Pricing: Lower your base price slightly to attract more customers (e.g., $19.99 instead of $29.99).

• Upsells Along the Way: Use pre-checked add-ons, pop-ups, and post-purchase offers to recover the difference and boost AOV.

• Bundle Discounts: Encourage customers to buy multiple items by offering discounts on bundles.

Step 5: Ensure a Trustworthy Store Design

While your store’s design doesn’t need to be award-winning, it should look professional enough to instill trust.

• Keep it Clean: Avoid cluttered pages or excessive pop-ups.

• Use High-Quality Images: Customers rely on visuals to make purchasing decisions.

• Avoid Scammy Design: A poorly designed store can drive customers away, so ensure it meets a basic standard of professionalism.

• If your just starting: Shopify is the best ecommerce platform in our opinion

Bonus Step: Email Marketing is a Must

If you’re not using email marketing to re-engage customers, you’re leaving money on the table. Use tools like Get Response & Klaviyo to send abandoned cart reminders, post-purchase emails, and upsell offers to maximize revenue.

Quick Checklist for CRO Success:

• Split-test prices and product headlines.

• Add pre-checked checkbox upsells to product pages.

• Handle objections in reviews using real customer insights.

• Offer bundles and post-purchase upsells to increase AOV.

• Maintain a clean, professional store design to build trust.

• Invest in email marketing to re-engage customers.

Conclusion:

Improving your Shopify conversion rate doesn’t require a massive overhaul—small, strategic changes can have a big impact. By optimizing your pricing, adding upsells, and handling customer objections, you can significantly boost both sales and profits.

Remember, it’s all about testing and refining. Start implementing these steps today and watch your conversion rate—and revenue—grow. Want to dive deeper into these strategies? Watch the full guide here and take your Shopify store to the next level!

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That's it for this week, hope you got some value out of it.

Cheers,