📈Want to Win? Upsell.

Plus free drop shipping course & SEO = More Sales - Fact!

👋 It’s Monday, and we’re diving into the power of upselling, why SEO equals more sales, and sharing a free dropshipping course packed with 18+ hours of content.

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Walmart Dropshipping: How It Works and How To Get Started

Traffic

SEO = More Sales - Fact!

This week, we're focusing on a critical aspect of dropshipping success: Search Engine Optimization (SEO). In the crowded eCommerce landscape, standing out is more challenging than ever. With thousands of stores competing for attention, simply having a great product isn’t enough. You need to make sure your potential customers can find you, and that’s where SEO comes in.

SEO is the key to connecting with your audience and turning clicks into sales. Whether you’re just starting or looking to grow, the fact is SEO generates more traffic which equals more sales & these five strategies will help boost your dropshipping business.

SEO Snapshot:

📅 Focus: Long-Tail Keywords
💡 Content Strategy: Quality Blog Posts
🔗 Backlinks: Build Credible Links
⚙️ Website Performance: Optimize Speed
🗝️ Keywords: Effective Strategies

Five-Step SEO Plan

1. Target Long-Tail Keywords

Instead of competing for broad keywords, focus on long-tail keywords like “eco-friendly yoga mats for beginners” instead of just “yoga mats.” These specific phrases attract more qualified traffic and help you stand out in a competitive market. This strategy not only increases your visibility but also improves your conversion rates, as it targets users closer to making a purchase.

2. Publish High-Quality Content

Creating valuable content is crucial. Regularly publish keyword rich content, blog posts, guides, and product reviews that answer your audience’s questions and provide insights. This not only helps improve your site’s ranking but also establishes you as an authority in your niche. Google loves fresh, relevant content, so make sure you’re consistently posting high-quality material that engages your readers.

3. Build Credible Backlinks

Backlinks from reputable sites signal to search engines that your content is valuable. Reach out to blogs, industry sites, and influencers for guest posts or mentions. The more credible links you have pointing to your store, the better your SEO performance will be. Remember, quality trumps quantity, so focus on building relationships with trusted sources in your industry.

4. Optimize Website Performance

A fast, responsive website is crucial for both user experience and SEO. Make sure your site loads quickly on all devices and is easy to navigate. Use tools like Google PageSpeed Insights to check performance and fix any issues. A well-optimized site not only improves your ranking but also keeps visitors on your page longer, increasing the likelihood of conversions.

5. Master Keyword Optimization

Use keywords strategically in your content, product descriptions, and meta tags. Avoid stuffing your pages with keywords, which can harm your rankings. Instead, focus on naturally incorporating them where they fit best. This helps search engines understand your content and match it with the right search queries, boosting your visibility and traffic.

Essential SEO Tools:

  • Semrush: Comprehensive SEO tool for keyword research, site audits, and competitor analysis.

  • Ahrefs: Powerful backlink analysis and keyword research tool with extensive data.

  • Moz Pro: SEO software suite offering keyword research, site audits, and rank tracking.

  • Google Search Console: Free tool to monitor and optimize your site’s visibility in Google search results.

  • Yoast SEO: WordPress plugin that simplifies on-page SEO optimization for content and technical SEO.

By implementing these SEO strategies, you can increase your dropshipping store’s visibility and sales. Remember, SEO is a continuous effort. Stay updated with SEO trends, refine your strategies, and watch your business grow.

For more tips on how to elevate your dropshipping SEO game, see this Semrush blog

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Recommended Resources

🌐 Dropshipp.com Community: Join Now

💻 Ecommerce Website - Shopify: Start Free

🎓 Online Courses - Udemy: Dive In

🌍 Domain Names - Namecheap: Get Yours

🎨 Graphic Design - Looka: Begin Now

🚚 Dropship Suppliers - Spocket: Discover More

✉️ Email Marketing - GetResponse: Learn More

🔍 SEO Tools - SEMrush: Start Here

💰 Sales Funnels - ClickFunnels: Explore Here

🧑‍💻 Virtual Assistants - Fiverr: Get Help

📣 Ads Agency - That Company: Check It Out

💵 Business Broker - Flippa: Find Out More

Strategy

Want to Win? Upsell.

Here is the truth nobody talks about, winning at dropshipping isn’t just about getting more customers; it’s about making the most out of every sale. The secret? Upselling. When done right, upselling can transform a good revenue stream into a great one. Here’s how you can implement this powerful strategy in your Shopify store and see real results.

Why Upsells Work

Upselling encourages customers to purchase additional products that complement their initial purchase. It’s a simple way to increase your average order value (AOV) without extra marketing costs. For example, if someone buys a baby crib, offering baby blankets or a diaper organizer as an add-on enhances their shopping experience and boosts your revenue.

Step 1: Product-Specific Upsells

Offer products that naturally complement the initial purchase. For instance, if someone buys hiking boots, suggest a survival bracelet or water-resistant map as an add-on. The key is relevance—products should align with what the customer is already interested in.

Pro Tip: Choose upsell products that solve a problem or add value to the original purchase. This makes it easier for customers to see the benefit of adding them to their cart.

Step 2: Low-Cost, High-Value Offers

Upsell products should be affordable enough to be an impulse buy. Items priced between $5 and $20 are ideal. Even small profits add up quickly when no extra marketing costs are involved.

Example: If a customer buys a $90 baby bed, offer a $10 baby romper as an upsell. The goal is to make the offer too good to pass up.

Pro Tip: Avoid overpricing upsell items. Keep them within a range that encourages quick decisions.

Step 3: Offer Multiple Options

Don’t limit yourself to one upsell product. Present several related options on a single page. This increases the chances that customers will find something they like and add it to their cart.

Example: After a customer buys hiking boots, show them accessories like a survival bracelet, water bottle, or waterproof map. Multiple options give them the flexibility to choose what they find most useful.

Pro Tip: Use upsell apps that allow you to showcase multiple related products on one page. This enhances the customer experience and boosts your conversion rate.

Step 4: Automate with Apps

Use Shopify apps to streamline your upsell strategy. Apps like “Upsell and Cross-Sell Sell Easy” or “AfterSell Post Purchase Upsell” make setting up and managing upsell offers simple.

Pro Tip: Start with free or low-cost apps to get familiar with the process. As your store grows, consider upgrading to more advanced tools that offer better features and customization.

Why You Need This Strategy

  1. 📈 Increase Average Order Value: Boost your sales without extra marketing spend.

  2. 🚀 Maximize Existing Traffic: Make the most out of every visitor by increasing their spend.

  3. 💰 Low-Cost, High-Value Offers: Affordable upsells contribute directly to your bottom line.

  4. 🛠️ Automate Your Upsells: Use apps to streamline your strategy and save time.

  5. 👌 Enhance Customer Experience: Relevant upsells improve satisfaction and brand perception.

By integrating these upsell tactics into your dropshipping strategy, you can significantly increase your store’s profitability. For a more detailed explanation and real-life examples of this strategy in action, check out Elliott Prendy’s video. Implement these tips today, and watch your sales soar!

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That's it for this week, hope you got some value out of it.

Cheers,

The Dropshipp.com team

P.S. If you haven’t already feel free to join our free community to connect & network with other like-minded dropshipping entrepreneurs.