💰What, $100K in 30 Minutes?

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Ecommerce In Focus 📦

📰 News:

• AI, sustainability, and personalization will change ecommerce 2025

• Rezolve AI Forecasts the Future of ECommerce

• Retail's Resilience Defies E-Commerce Takeover Predictions

• Personalization in B2B eCommerce is Key to Capturing the $36.1 Billion Market

• The Future of Payment Processing for eCommerce

• Web3Bay: Redefining E-Commerce with Blockchain Innovation

• Best dropshipping products to sell in January 2025

🔗 Resources:

• [ALERT] The One Video to watch if you want to win in 2025

• Twitter/X Communities - Full Marketing Guide

• FREE Dropshipping Business Plan Template

• Amazon FBA Product Research Tutorial - BEST Method 2025!

• Connect with others in this Skool.com dropshipping community

💡 Pro Tips:

• Advanced Digital Marketing Skills E-Commerce Pros Need to Master in 2025

• 160+ Best Dropshipping Products In Any Niche [2025]

• 6 Tips on Being a Successful Entrepreneur | John Mullins

• 10 New Business Ideas With $1M Potential

• Google Ads in 2025: NEW Secrets, Tips & Strategies

Adversity

$100K in 30 Minutes – Tame Psychotic’s Crazy Rise

What if I told you a 22-year-old entrepreneur could turn personal adversity, tragedy and life’s toughest challenges into a clothing brand that made $100,000 in just 30 minutes? Meet Marshall Crews, the founder of Tame Psychotic. His story is one of grit, creativity, and a relentless drive to turn pain into purpose.

Marshall’s journey started with an uphill battle. Adopted at five and facing the loss of his adoptive mother as a teenager, he grew up surrounded by adversity. Despite the setbacks, he discovered two passions that would shape his future: working out and creating content. But it was his love for clothing, inspired by watching his mom sell outfits at trunk shows, that became his ultimate calling.

From designing his first pieces to betting everything on a high-stakes Black Friday drop, Marshall built Tame Psychotic as a reflection of his life—resilient, bold, and unapologetically authentic. Today, his brand is more than just clothing; it’s a movement. Let’s unpack how he went from rock bottom to making six figures in minutes.

The Numbers

📅 Brand Launched: 2021
💰 Total Investment in Black Friday Drop: $70,000
🎥 Marketing Budget: $10,000 short film for Shattered Faith collection
🔥 First Drop Sales: $50,000
⏱️ Black Friday Sales: $100,000 in 30 minutes
🌍 Community: 1M+ combined Instagram and TikTok followers

Step 1: Creating a Brand with a Story

Marshall’s love for clothing stemmed from childhood, watching his mom host trunk shows. He grew up fascinated by how clothing could bring people together and express individuality. As he matured, his life experiences—especially his struggles—became the core inspiration behind Tame Psychotic.

The brand’s collections reflect Marshall’s personal story. For example, the Shattered Faith collection draws on heartbreak and recovery, themes that resonate deeply with his audience. To market the drop, Marshall produced a $10,000 short film showcasing the emotions behind the designs, setting his brand apart from others in the competitive streetwear market.

Takeaway: A strong narrative isn’t just an add-on—it’s the backbone of a great brand.

Step 2: Taking Risks to Scale

Marshall’s decision to invest $70,000 in a single Black Friday drop was bold, especially at just 22 years old. With $50,000 allocated to inventory and $20,000 for marketing and production, he knew this was a make-or-break moment for the brand.

His strategy revolved around building hype through social media and influencer marketing. By leveraging his 1M+ followers across platforms and creating an engaging lead-up campaign, Marshall ensured the drop’s success.

What He Learned: Calculated risks are necessary for growth. When backed by preparation and a solid strategy, they can pay off in life-changing ways.

Step 3: Building a Loyal Community

Marshall’s approach to building Tame Psychotic centers on fostering loyalty over volume. “I’d rather have 1,000 loyal customers than 10,000 casual buyers,” he says. His fans don’t just wear his clothing—they connect with the story behind it.

By sharing his journey openly on social media, Marshall has cultivated a community that genuinely believes in his brand. This connection fuels repeat business and word-of-mouth marketing, turning customers into ambassadors.

What Worked: Building a loyal community creates a foundation for long-term success.

Step 4: The $100K Black Friday Drop

The culmination of months of preparation came with the Black Friday launch of the Shattered Faith collection. Within 30 minutes, Tame Psychotic generated $100,000 in sales—a staggering achievement for a young entrepreneur.

Marshall’s success came down to three key elements:

1. Hype-Driven Campaigns: Countdown timers, sneak peeks, and exclusive emails built anticipation.

2. Targeted Marketing: Social media posts and influencer collaborations drove traffic to the site.

3. Quality Products: High-quality designs and storytelling ensured customers saw the value in every purchase.

Key Insight: A successful launch is a blend of creativity, preparation, and execution.

Lessons from Marshall’s Journey

💡 Turn Adversity into Opportunity: Use personal challenges to fuel your vision.
🔥 Take Calculated Risks: Growth requires bold decisions.
📊 Build Loyalty: Focus on relationships over sheer numbers.
🎥 Invest in Quality Marketing: Stand out by telling your story creatively.
💪 Stay Resilient: Success comes to those who persevere through setbacks.

The Takeaway

Marshall Crews’ story is proof that with passion, resilience, and a clear vision, anyone can turn their dreams into reality. From overcoming personal loss to building a brand that connects deeply with its audience, he’s shown that success isn’t just about sales—it’s about making an impact.

If Marshall’s journey inspires you and want to see more of his story check out this video on the Whop Youtube channel here

Recommended Resources

🌐 Free Dropshipping Community: Join Now

💻 Ecommerce Websites - Shopify: Start Free

🚚 Dropship Suppliers - Spocket: Discover More

✉️ Ecom Email Provider - GetResponse: Learn More

💰 Sales Funnels - ClickFunnels: Explore Here

Prompt Engineering

AI Revolution in E-Commerce: Mastering Prompt Engineering

What if I told you that with just a few tweaks in how you talk to AI, you could save hours of work, unlock next-level creativity, and make your business processes smoother than ever? Sounds good, right? That’s the power of prompt engineering.

If you’re using AI tools like ChatGPT, Google Gemini, or MidJourney but not getting the results you want, don’t worry—you’re not alone. The problem isn’t the AI; it’s how we ask it to work for us. Let’s fix that. With these quick tips, you’ll know how to craft prompts that turn AI into your most efficient, creative, and reliable assistant.

Why You Need to Master Prompt Engineering

Here’s the deal: AI is only as good as the instructions you give it. A poorly worded prompt will give you vague, irrelevant, or downright useless results. But a well-crafted one? That’s where the magic happens.

Imagine being able to:

• Create content faster: Blog posts, product descriptions, captions—done in minutes.

• Get better insights: Use AI to analyze data or refine strategies.

• Design on demand: Generate logos, banners, and mockups with just a few words.

• Save time and effort: Focus on the big picture while AI handles the details.

The bottom line? Prompt engineering isn’t just a skill—it’s a superpower.

How to Write the Perfect AI Prompt

Let’s get straight to it. Here’s how to structure a winning prompt every time:

1. Set the Scene
   Tell the AI what role it’s playing. For example:
   “You are a professional marketing strategist helping an e-commerce business launch a new product.”

2. Be Clear About What You Want
   Say exactly what you need.
   “Write a 500-word blog post about the benefits of AI for small businesses.”

3. Define the Output Format
   Want bullet points? A script? A step-by-step guide? Be specific.
   “Use bullet points to list 10 actionable tips.”

4. Iterate as Needed
   If the first response isn’t perfect, refine your request:
   “Expand on point three and include examples.”

5. Fact-Check Everything
   Always double-check outputs for accuracy. AI is smart, but it’s not perfect.

Quick Wins: Try These Prompts

Here are a few examples you can steal and tweak for your own needs:

• Content Marketing:
  “I’m launching a new fitness brand. Write three Instagram captions that highlight our eco-friendly materials and durability.”

• Visual Branding:
  “Design a modern logo concept for an online bookstore using text-to-image AI. Focus on clean lines and warm colors.”

• Customer Outreach:
  “Draft a friendly email introducing our new product line to customers. Include a discount code.”

• Strategic Planning:
  “Generate a business plan for an online subscription box targeting dog owners.”

Best Tools for Prompt Engineering

Each AI platform has its strengths, so knowing which one to use is half the battle:

• ChatGPT: Perfect for writing, brainstorming, and customer communication.

• Google Gemini: Ideal for deep dives into data and complex document processing.

• MidJourney/DALL-E: Go-to tools for creating visuals based on your descriptions.

• Claude: Great for simplifying complex ideas or summarizing large amounts of text.

Action Step: Pick one tool and experiment with a simple prompt today.

Overcoming Common Challenges

Let’s be real: AI can feel overwhelming at first. Here’s how to tackle the biggest hurdles:

• Your First Prompt Misses the Mark: Don’t get frustrated. Adjust and refine until you get what you need.

• Too Much Data to Process: Break your request into smaller chunks. For example, analyze one section at a time.

• Feeling Stuck: Look at examples of prompts (Google “best AI prompts for [your need]”) and start there.

Final Thought

Prompt engineering is like learning to speak a new language—one that AI understands perfectly. Take five minutes, craft a killer prompt, and see just how much AI can do for you. Trust me, your future self will thank you.

Are you ready to embrace the future of AI and want a deeper dive check out this video on the the Learn With Shopify Youtube channel here

That's it for this week, hope you got some value out of it.

Cheers,